At the IFT FIRST expo in Chicago, the company will showcase the potential of clear protein for next‑generation sports and functional drinks.
Growth of High‑Protein Beverages
Between 2020 and 2024, the market for high‑protein drinks expanded by 122 %, driven by shoppers looking for natural, plant‑based options.
Consumers increasingly favor beverages that are both refreshing and nutritionally dense, prompting brands to explore new formats that can deliver protein without the typical milky appearance.
Technical Hurdles and Recent Advances
Historically, formulators struggled with taste, clarity and solubility when using plant proteins in clear drinks.
New processing methods have turned pea‑derived protein into a viable solution for both ready‑to‑drink (RTD) and ready‑to‑mix (RTM) formats.
The ingredient delivers a cleaner taste at dosages of 15 g or less, generates less foam, and offers a cost advantage in use.
For many developers, these traits open doors to products that meet clean‑label expectations while still providing performance benefits.
The chemistry behind the clarity is complex.
The end result is a beverage that looks like water yet carries a solid protein punch.
The shift toward such transparent protein aligns with broader consumer trends that prioritize simplicity and functionality in daily nutrition.
Prinova’s Session at IFT FIRST
On July 13 at 2:30 p.m., the company’s R&D team will host a live demonstration on the expo floor.
Attendees can watch a step‑by‑step formulation of a hydration drink, an energy boost, and a performance recovery beverage that all incorporate the ingredient.
Samples of a clear‑protein beverage will be available for tasting, giving visitors a first‑hand sense of the flavor profile and mouthfeel.
“Clear proteins offer a perfect solution for high‑quality protein‑based beverages that meet a range of consumer expectations,” said Tim Gran, Specialty Development Manager. “As well as clean‑label and natural credentials, they can deliver functionality, convenience and refreshment across both RTD and RTM platforms.”
The company, a global supplier of nutrients, premixes and contract manufacturing, operates distribution centers worldwide and runs liquid and dry premix facilities in the UK, China and the United States.
They operate distribution centers worldwide and run liquid and dry premix facilities in the UK, China and the United States.
Its inventory network and decades of sourcing experience help ensure steady supply for brands launching new products.
Overall, the expo session shows how ingredient innovation can translate into market‑ready solutions that satisfy evolving consumer demands.
